"What's in a name? that which we call a rose. By any other name would smell as sweet"
That was Shakespeare more than four centuries ago - before branding was a concept limited to the royalty. Today, everyone needs to make a name for themselves and they need to find a space in our heads which are already cluttered with information. And so some people come up with clever names and designs - things you will remember because they are different from the rest.
That was Shakespeare more than four centuries ago - before branding was a concept limited to the royalty. Today, everyone needs to make a name for themselves and they need to find a space in our heads which are already cluttered with information. And so some people come up with clever names and designs - things you will remember because they are different from the rest.
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